History

History of Founder, Rick Forzano Sr.

coach2Rick Forzano Sr. started the agency in 1978 when he left as Head Coach of the Detroit Lions. Rick had coached more than 25 years, starting in the elementary and high school ranks, and continuing at the College of Wooster, Kent State University, U.S. Naval Academy, University of Connecticut, St. Louis Cardinals and the Cincinnati Bengals. Rick, also, was a football color analyst with ABC-TV and NBC radio.

Since Detroit is the hotbed of the automotive industry, Rick was encouraged by automotive executives to become a manufactures sales representative to this great industry. Rick Forzano Associates has now been in business for many years and has had an excellent track record of introducing new suppliers, not only to the auto industry, but, also, to the U.S Government and U.S Military.

Rick Forzano Jr., President


After college, Rick, Jr. went to work with Ford Motor Company and after a few years of OEM experience, his career path changed when he joined his father and Rick Forzano Associates, Inc. Rick Jr. started in 1986 with Rick Forzano Associates, Inc. as a sales representative, and is now President, and, actively, involved in all facets of Rick Forzano Associates.